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The Full Story
Welcome to Al Wise'a Trading Establishment, a trusted name in the wholesale food industry with over 30 years of experience in the Saudi Arabian market. Established as a family business, we began our journey in Jeddah, focusing on Brazilian beef. Over the years, we have expanded both our product offerings and geographic reach, distributing premium-quality meat across Saudi Arabia, UAE, and Africa.
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Today, we proudly import a diverse range of meats from globally renowned sources. Our selection includes:
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Brazilian and Australian beef – known for their rich flavours and high standards.
Australian lamb – tender and sustainably sourced.
New Zealand beef – celebrated for its natural and grass-fed qualities.
Romanian poultry – a new addition, offering high-quality poultry for various culinary needs.
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We cater to a wide array of clients, including restaurants, hotels, hypermarkets, supermarkets, butcheries, and catering businesses. Whether you're looking for frozen or chilled options, we ensure that our products are delivered with the utmost care, meeting your specific needs.
Mission
Our mission is to deliver the highest quality meat products sourced from trusted global suppliers to meet the diverse needs of our customers across Saudi Arabia and Africa. We are committed to excellence, maintaining rigorous standards of quality, freshness, and sustainability, while building lasting relationships with our clients through exceptional service and reliability.
Vision
Our vision is to be a global leader of premium meat products, recognized for our commitment to quality, innovation, and customer satisfaction, while continually expanding our reach and product offerings to meet evolving market demands.
